The rate of online abandonment from consumers looking for information, or shopping online and abandoning their shopping cart, continues to be an issue for companies. Although shoppers in bricks & mortar stores rarely abandon their carts, abandonment in the virtual shopping cart environment is quite common.
Marketers can count how many of the shopping carts or information search requests are lost when a consumer only leaves their IP address. The abandonment rate is the ratio of the number of abandoned shopping carts or information searches to the number of initiated transactions or to the number of completed transactions. The typical shopping cart abandonment rate for online retailers varies between 60% and 80%, with an average of 67.91%.
We are uniquely positioned to provide your company a complete Consumer Online Abandonment Retention Program that provides you with an IP or Device ID reverse append service. While maintaining a massive social media database of over 300 data elements in all 50 states with data updated daily, this service is able to identify the consumers that are looking for information, or were about to purchase a product or service, from your company. We provide a comprehensive automated process that will not only append the consumers contact information but can send an interactive automated email or direct mail piece to the identified consumer.
We will provide you with a completely automated platform that offers all of these consumer contact points meeting the Offline and Online Social Media interactions.